Gloob Marketing Launches New Hispanic Market Division, Social Influencer Network

April 06, 2016 12:37 PM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Gloob Marketing, a leading digital marketing and publicity agency, today announced it is launching Gloob Motivo, a new Hispanic market division and social influencer network. The new division will support the agency’s efforts in reaching consumers in the fast-growing, digitally connected Hispanic market through digital publicity, social media activations and influencer outreach.

“Gloob Marketing’s urban division has produced campaigns targeting African-American consumers for entertainment brands for over a decade. To better meet the needs of our clients, we’ve launched Gloob Motivo as an extension of our agency to help brands connect with consumers in the thriving Hispanic market. We’re proud of our successes and remain committed to delivering the best experiences for multicultural audiences,” said Jeff Lopez, CEO of Gloob Marketing.

Gloob Motivo will offer brands access to a network of top social media influencers and content creators across all platforms. The agency will work closely with brands to devise strategies, produce branded content and targeted messaging that appeals to the cultural needs of Hispanic consumers.

About Gloob Marketing

Gloob Marketing is a digital marketing and publicity agency that is passionate about translating brands to a crowded, digital native generation. We help brands broaden their reach by crafting compelling stories and social experiences that builds lasting awareness and engages consumers in markets who are often misunderstood.